Cookie Policy

1. What Are Cookies

Cookies are small text files placed on your device — computer, tablet, or mobile phone — when you visit a website. They allow the website to recognise your device on subsequent visits and perform functions such as remembering your preferences or measuring how pages are used.

Similar technologies, including web beacons, tracking pixels, and browser local storage, serve comparable functions and are addressed by this policy. We refer to all of these collectively as "cookies" throughout this document.

Cookies are widely used across the web. They do not typically contain personally identifiable information on their own, though in some cases they may be combined with other information we hold about you, as described in our Privacy Policy.

2. How We Use Cookies

We use cookies for the following general purposes:

• Essential operation: To ensure the website functions correctly and your session is maintained
• Analytics: To understand how visitors use our website, which pages are most visited, and where visitors come from — so we can improve the experience over time
• Marketing measurement: To assess the effectiveness of any paid advertising campaigns, where applicable
• Your preferences: To remember choices you have made, such as your cookie consent decision

We do not use cookies to build personal profiles for targeted advertising purposes, and we do not sell cookie data to third parties.

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are required for the website to function and cannot be switched off. They are typically set in response to actions you take, such as submitting a form or setting your privacy preferences. You can configure your browser to block these cookies, but some parts of the site may not then work as intended.

Name	Provider	Purpose	Duration	Type
lh_cookie_consent	Lotus Helm	Stores your cookie consent choice to avoid repeated prompts	12 months	Essential
PHPSESSID	Lotus Helm	Standard PHP session identifier — maintains your session while navigating the site	Session	Essential

3.2 Analytics Cookies

These cookies help us understand visitor behaviour in aggregate, allowing us to improve the website. They collect anonymised information and do not directly identify individual users. Analytics cookies are only placed on your device with your consent.

Name	Provider	Purpose	Duration	Type
_ga	Google Analytics	Distinguishes users for aggregate traffic reporting	2 years	Analytics
_ga_*	Google Analytics	Maintains session state for GA4 measurement	2 years	Analytics
_gid	Google Analytics	Distinguishes users across 24-hour periods	24 hours	Analytics
_uetsid	Microsoft (Bing)	Session identifier used by Bing Ads for conversion measurement	Session	Analytics
_uetvid	Microsoft (Bing)	Persistent visitor identifier for Bing conversion tracking	13 months	Analytics

3.3 Marketing Cookies

Marketing cookies are used to measure the reach and effectiveness of any paid advertising we run. They may be set by advertising platforms and are only active when consent has been given. We do not use them to retarget individual visitors with advertisements.

Name	Provider	Purpose	Duration	Type
_fbp	Meta (Facebook)	Identifies browsers for advertising delivery and conversion measurement	3 months	Marketing
_fbc	Meta (Facebook)	Stores the click identifier from Facebook ad links	3 months	Marketing

4. Managing Your Cookie Preferences

When you first visit our website, a cookie notice will invite you to accept or decline non-essential cookies. You may change your preference at any time using the cookie settings link in the page footer.

You may also manage cookies directly through your browser settings. Most browsers allow you to view, block, and delete cookies. The exact steps depend on the browser you are using — please refer to your browser's help documentation for guidance:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Site Permissions → Cookies and site data

Please note that blocking all cookies may affect the functionality of some website features, including form submission and session handling.

5. Third-Party Cookies

Some cookies on our website are set by third-party services — such as Google and Meta — that operate independently under their own privacy and data policies. We encourage you to review those policies to understand how those providers handle data associated with their cookies:

• Google Analytics: policies.google.com/privacy
• Meta (Facebook) Pixel: facebook.com/privacy/policy
• Microsoft Clarity / Bing Ads: privacy.microsoft.com/privacystatement

We have no control over how third-party providers set or access their own cookies and are not responsible for their data practices.

6. Cookies and the PDPA

Thailand's Personal Data Protection Act (PDPA) applies to the collection and use of personal data, which may include data gathered through cookies where it can identify an individual. We process analytics and marketing cookie data on the basis of your consent, which you are free to give or withhold through the cookie notice presented on your first visit.

Strictly necessary cookies are placed on the basis of our legitimate interest in ensuring the proper functioning of the website. No consent is required for these. For further information about your rights under the PDPA, please refer to our Privacy Policy.

7. Updates to This Policy

We may update this Cookie Policy from time to time as our website or the technologies we use change. When we do, the "Last Updated" date at the top of this page will be revised. We encourage you to review this page occasionally.

8. Contact Us

If you have questions about how we use cookies or about your privacy more broadly, please reach out:

• Email: [email protected]
• Address: Lotus Helm, 142 Sukhumvit Soi 21, Watthana, Bangkok 10110, Thailand
• Phone: +66 2 251 4897